Today open 11:00 - 20:30(Last entry 19:00)Today last entry at 19:00

28. října 377/13, Prague

Today open 11:00 - 20:30

Buy an experience and win!
  1. Pilsner Urquell Experience
    2. Ice Hockey

WIN THE MEDAL PACKAGES!

Purchase your ticket now to win medal packages! Great prizes await you, for example, Meta Quest 3 VR glasses, a one-year NHL Sense Arena license, vouchers for the Pilsner Urquell Experience, Private Tapster Academy, or a jersey signed by Roman Červenka.

THE ORIGINAL TOUR

Discover the story of Pilsner Urquell, the world's first golden lager. In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created. You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes - our ingredients, the hot brewhouse, or chilly cellars! We will explain to you the importance of foam in each of the perfect Czech beer pours, and before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall! The tour continues in our iconic Beer Hall where you can taste two more beers included in the ticket price. Purchase a ticket for The Original Tour now to win The Silver Package!

TAPSTER ACADEMY

Did you know why we only pour our beer into a wet glass? At what temperature does our beer taste best? What is the difference between dry and wet foam? Why do we never pour our beer from a height? How do you tell if you've got a clean glass in the pub? And how do you actually pour the typical three Czech pours - hladinka, šnyt and mlíko? After completing our exclusive Tapster Academy, you'll never look at beer the same way again. And to top it all off, you'll receive a certificate of completion and a special gift - because you've earned it! Want to win The Silver Package? Buy a ticket for the Tapster Academy!

THE ORIGINAL TOUR + TAPSTER ACADEMY

The ideal combination of experiences for those who don’t want to miss out! Most importantly, purchasing a combination ticket enters you into the game for The Golden Package. Experience the story of beer with all your senses and learn to properly tap the golden lager. During The Original Tour, travel back in time to learn about the first brewer, the key ingredients, and enjoy a tasting session. At the Tapster Academy, learn to pour three beer styles like a professional, discover many interesting facts, taste the beers you pour, and receive a tapster certificate. Purchase your combo ticket today for a chance to win The Golden Package!

I WANT THE GOLDEN PACKAGE!

That's clear—who wouldn't want to win prizes worth 1,600 €! In The Golden Package awaits you:

  • Meta Quest 3 VR headset 128 GB
  • NHL Sense Arena Annual license, goalie training tool for VR headset
  • Czech national ice hockey team jersey signed by Roman Červenka
  • Two Combined vouchers for The Original Tour & Tapster Academy

What do you have to do to win The Golden Package?

1. Buy a combined ticket for The Original Tour and to the Tapster Academy on-line between April 17 and May 26, 2024.

2. Check the box “I want to participate in the competition Win The Medal Packages”.

3. If you complete the above requirements, you are in the game.

4. The winner will be drawn and announced on May 27, 2024.

Fingers crossed! Read the full rules.

RULES

I WANT THE SILVER PACKAGE!

And we are not surprised at all—it contains prizes worth €1,200:

  • Private Tapster Academy for 12 people
  • Czech national ice hockey team jersey signed by Roman Červenka
  • 5,000 CZK voucher to our Brand Shop

Read what you need to do to win the Silver Package:

  1. Buy an on-line ticket for The Original Tour or for the Tapster Academy between April 17 and May 26, 2024.
  2. Check the box “I want to participate in the competition Win The Medal Packages”.
  3. If you complete the above requirements, you are in the game.
  4. The winner will be drawn and announced on May 27, 2024.

We wish you good luck! Please read the full rules.

RULES

OUR ICE HOCKEY PROGRAM

At the Pilsner Urquell Experience, we will be broadcasting live the 2024 Ice Hockey World Championship matches along with a varied ice hockey program. You'll also have the chance to try prizes from The Golden Package, which includes Meta Quest 3 VR headset and NHL Sense Arena, a training program used by professional goalies in the world's most famous ice-hockey league. Follow us on social media—we'll reveal more soon!

FOLLOW US ON INSTAGRAM

@PilsnerUrquell.Experience

Why come to us?

Great Pilsner Urquell beer

Taste the best, forget the rest!

Fantastic food

You will taste amazing Czech and international food

Tapster shows

If you're lucky, you can try our pub quiz or compete in beer pouring.

Photo gallery

Customer reviews

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  • After learning the history of Czech beer, I now have many fun facts to share with friends.

    Eva Krátká
    Czechia

  • Would highly recommend to anyone visiting Prague who likes beer!

    Therese McCarthy
    USA

  • The building is beautiful, and the experience is really interesting!

    Šimon Petrucha
    Czechia

  • Did the Tapster Academy and the Tour - if you love beer, you’ll love the Experience!

    Dasha Kostieva
    Ukraine

  • Amazing story in Japanese, together with the best beer we've had so far.

    Hiroshi & Akari
    Japan

  • We didn't expect such luxury in the souvenir shop and impulsively bought a few trinkets.

    Goran Kolar
    Czechia

  • The team was extremely informative about the local culture valuing the foam on top of the beer, not just the contents below.

    Alexander Penny
    United Kingdom

  • Spacious and high-tech, with brilliant multimedia and interactive displays.

    Chris Livingstone
    USA

  • It's a truly excellent experience, with the tradition of the brewery juxtaposed wonderfully with modern graphics and technology and friendly, knowledgeable staff.

    Niki Lewis
    Canada

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