Brand merchandise
In our shop you can buy a luxury beer set made of quality Czech glass, wear something chic from the seasonal collection or take away practical beer-themed little something. There are many options, we leave the choice up to you.
Brand store
Visit the only Pilsner Urquell brand store in Prague. The ideal stop for anyone who would like to treat themselves or their loved ones to something original. Here you will find a wide range of practical and designer gifts that will make you happy.
Personalized products
Are you looking for something more personal? Get yourself or your loved ones a personalised bottle of Pilsner beer or have a name or message engraved on the iconic beer mug right in the shop.
The Original Tour
The interactive exhibition The Original Tour maps the history of the creation and production of beer using state-of-the-art technology and tells the fascinating story of the world's first golden lager.
Tapster Academy
At our Tapster Academy, you will learn how to tap a hladinka, šnyt and mlíko like a pro from the masters of their craft and learn interesting facts about beer culture as well as practical tips that will make you know a good beer in the blink of an eye.
The Original Tour & Tapster Academy
A complete package of unforgettable experiences - a visit to The Original Tour interactive exhibition combined with our exclusive Tapster Academy.
Beer sommelier dinner
Head to our premium golden bar for a taste expedition guided by an experienced beer sommelier. During the 5‑course tasting dinner you can enjoy various types of beers from the Czech Republic and other European countries.
Gift vouchers
Give a voucher for 1,000 CZK and leave the decision on what to get from the Pilsner Urquell collection: The Original Beer Experience up to the recipient. The voucher can be used to purchase goods in our brand store, to buy tickets to The Original Tour, Tapster Academy or a combined ticket to The Original Tour and the Tapster Academy. This voucher can only be redeemed in person.
Photo gallery
Why come to us?
More than a beer museum
A unique attraction in the centre of Prague
Unforgettable experiences
Engage all your senses
Original gifts
Not just for beer lovers
Frequently asked questions
Where is the Pilsner Urquell Experience?
We are located right at the bottom of the Wenceslas Square. The exact address is 28. října 377/13, Prague. Check the map on the link: https://goo.gl/maps/UiHtPCrnrbJ7qLsu9
Can I visit you even though I'm under 18?
Yes, of course. Although we can't serve our beer to visitors under 18, The Original Tour is enjoyable even without the beer tasting.
How to redeem a gift voucher or voucher from a reseller?
Should you like to redeem your gift voucher or reseller voucher, please visit the section Manage booking and follow the instructions.
Is a ticket required for Tapster Academy if I'm accompanying friends or family and do not intend to participate?
The Tapster Academy takes place in an exclusive private bar with a limited number of spots available for participants. To attend, each individual, including those who plan to observe without actively participating, must possess a valid ticket. This ensures an intimate and immersive experience for all attendees.
